Plugin Frameworks
Watch the journey. Name the friction. Fix what users actually do.
We specialise in session replay insight analytics for UK app teams who already collect recordings but need a disciplined way to read them.
Session Replay Audit
A focused look at capture quality, privacy masks, sampling, and how insight reaches your backlog — so replays stop gathering dust.
Most teams we meet have a library full of sessions and a calendar empty of review time. The audit leaves you with a short playbook for your top funnels, clear owners, and the sampling rules that keep the library usable.
What you can request
Session Replay Audit
A structured review of how your replay tooling captures, samples, and surfaces the moments that explain drop-off.
Insight Lab Facilitation
Guided replay review sessions that turn raw recordings into agreed product fixes.
Replay Instrumentation
Wire capture, masks, and event anchors so every critical screen is replayable and searchable.
Friction Report Retainer
A recurring written brief of the friction patterns visible in your latest session replays.
“We stopped scrubbing random sessions and started reviewing three curated journeys a week. Checkout friction that sat in the funnel for months finally had a name — and an owner.”Head of product, retail app · Birmingham
Practical writing on replay insight
When Session Replay Beats Another Funnel Chart
Funnel numbers show where people leave. Replay insight shows the hesitation, mis-tap, and confusing copy that caused it.
Privacy Masks That Still Leave Insight
How UK product teams mask PII in session replay without blinding themselves to the friction that matters.