Writing from the review room
Short pieces on how product teams turn recordings into friction themes worth shipping.
When Session Replay Beats Another Funnel Chart
Funnel numbers show where people leave. Replay insight shows the hesitation, mis-tap, and confusing copy that caused it.
Privacy Masks That Still Leave Insight
How UK product teams mask PII in session replay without blinding themselves to the friction that matters.
Sampling Rules for Busy Product Squads
You do not need every session. You need the right slice of journeys, devices, and failure states.
Running a Forty-Minute Insight Lab
A repeatable agenda for turning curated replays into agreed fixes without turning the room into a film club.