Running a Forty-Minute Insight Lab

An insight lab works when the agenda is ruthless. Five minutes to name the journey and success event. Twenty minutes watching three to five pre-selected replays. Ten minutes clustering friction. Five minutes assigning a smallest shippable change and an owner.

Do not open the library live and scroll. Curate beforehand. Mute narration that describes every click; speak only when a behaviour repeats or contradicts your funnel story.

Close with a written note in the same place as your backlog. The note is the product of the lab — not the recording itself.