Patterns we look for in every review
A shared vocabulary for session replay insight. Use it to brief your squad — or ask us to run a lab against these themes on your journeys.
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Rage and dead clicks
Repeated taps on non-interactive chrome, disabled buttons, or decorative elements. Often signals missing affordances or slow feedback after a successful click.
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Form hesitation loops
Cursor wandering, field revisits, and abandon after validation. We note which label, helper, or error message sits nearest the stall.
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Scroll abandonment cliffs
Users who reach a mid-page block then leave without hitting a primary action. Useful when funnels show a drop with no clear event cause.
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Device and orientation friction
Layouts that work on desktop but trap thumbs on common phone widths — clipped CTAs, overlapping sticky bars, or keyboards covering submit.
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Latency theatre
Spinners, blank states, or silent waits long enough that people refresh or leave. Replay timestamps make these visible when aggregate metrics only show bounce.
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Path confusion after success
Sessions that complete a goal event then reverse into help pages or cancel flows — a sign the confirmation state failed to reassure.